15th June 2026 From orchard to consumer: the provenance behind California Prunes’ global appeal As consumers place increasing importance on where their food comes from, provenance is becoming a more powerful quality cue for the food and drink industry. Recent YouGov data shows that 56% of British adults want manufacturers to provide greater transparency about…
21st May 2026 Cortisol, fibremaxxing and nutrient-dense foods: how social media trends are shaping shopping baskets Online conversations around cortisol, stress and wellbeing are influencing food choices, with consumers paying closer attention to what they eat. Commonly referred to as the body’s ‘stress hormone’, cortisol has become a growing focus on social media, alongside…
The California Prune Board has been awarded funding through the America First Trade Promotion Program (AFTPP). It follows an announcement from the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), which outlines plans to boost American food and agricultural exports globally. The California Prune Board (CPB) was selected to receive funding in recognition of its…
4th March 2026 International Women’s Day: California Prune Board celebrates women across the industry Sunday 8th March marks International Women’s Day, the annual celebration of the social, economic, cultural, and political impact of women around the world. This year’s event also coincides with the UN’s International Year of the Woman Farmer, which spotlights the essential role women hold…
18th February 2026 California Prune Board welcomes USDA MAP funds to boost exports The California Prune Board (CPB) has been awarded a share of funds by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), as part of the 2027 Market Access Program. The Board welcomed the decision, noting that the award strengthens…
30th January 2026 Plant power: how California Prunes can help the trade tap into shopper demands Tomorrow (31st January 2026) marks the end of Veganuary, the global campaign that encourages millions of consumers to switch to a vegan-only diet for January. Promoting the consumption of plant-based foods over meat and other animal products, this initiative is…
20th January 2026 The California Prune Board (CPB) will showcase its world-leading premium prunes at a series of major international trade exhibitions in 2026, beginning with Gulfood later this month. As the world’s largest annual food trade event, Gulfood takes place from 26th to 30th January 2026, and is set to welcome thousands of food professionals from…
The California Prune Board has renewed its commitment to Italian sport by confirming its collaboration with two outstanding figures from the country’s sporting scene. It marks the continuation of a brand ambassadorial project that brings together nutrition and performance and shows the role California Prunes can play in fitness training and competition preparation. This year’s collaboration includes Matteo…
With the holiday season in full swing, California Prunes are set to bring a fresh and flavourful twist to festive foods this year. The versatility of California Prunes has long presented food manufacturers and chefs with opportunities to boost fibre or add natural sweetness to a range of dishes, with prunes pairing perfectly with a…
3rd November 2025 How California Prunes are proving a powerful ally to a GLP-1 diet Prunes are being praised as the ideal ally for consumers using weight loss drugs, thanks to their nutrient-dense profile and natural fibre. Now the California Prune Board is encouraging retailers to tap into the trend and make high-quality California…