Cortisol, fibremaxxing and nutrient-dense foods: how social media trends are shaping shopping baskets
21st May 2026 Cortisol, fibremaxxing and nutrient-dense foods: how social media trends are shaping shopping baskets Online conversations around cortisol, stress and wellbeing are influencing food choices, with consumers paying closer attention to what they eat. Commonly referred to as the body’s ‘stress hormone’, cortisol has become a growing focus on social media, alongside…