California Prune Board

California Prune Board strengthens its support for Italian sport with athletes Rizzo and Curtoni 

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The California Prune Board has renewed its commitment to Italian sport by confirming its collaboration with two outstanding figures from the country’s sporting scene. It marks the continuation of a brand ambassadorial project that brings together nutrition and performance and shows the role California Prunes can play in fitness training and competition preparation.  This year’s collaboration includes Matteo…

California Prunes

World Menopause Day: how California Prunes can play a role in ‘Lifestyle Medicine’

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 16th October 2025  World Menopause Day: how California Prunes can play a role in ‘Lifestyle Medicine’  World Menopause Day takes place on 18th October. Established by the International Menopause Society, the event highlights the experiences of women and shares advances in research, education, and support. This year’s theme is Lifestyle Medicine, which embraces principles including…

California Prune Plums

A fruitful future: how the California Prune Board is powering efforts to sustain the premium prune category

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1st September 2025   A fruitful future: how the California Prune Board is powering efforts to sustain the premium prune category The California Prune Board’s efforts to ensure the sustainability of the premium prune category continue at pace, with the needs of global trade and consumers at the core.  As the world’s leading provider of…

Tight Supply, Premium Quality: California Prunes Signal Strong 2025 Market

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 14th July 2025   Tight Supply, Premium Quality: California Prunes Signal Strong 2025 Market  The California Prune Board (CPB) announces its official estimate for the 2025 crop at approximately 65,000 short tons (59,000 metric tons) — a smaller volume compared to recent seasons, with clear implications for supply and trade planning in the months ahead.…

How the California Prune Board’s global promotional programs are helping the trade to reach consumers

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1st July 2025   How the California Prune Board’s global promotional programs are helping the trade to reach consumers As concerns grow over the impact processed foods can have on health, natural foods are moving increasingly into the spotlight – and into consumers’ shopping baskets. By using impactful promotional campaigns to highlight the natural and…

Marketing Order for California Prune Board Renewed Through 2030: A Continued Commitment to Industry Growth & Leadership

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23rd June 2025   Marketing Order for California Prune Board Renewed Through 2030: A Continued Commitment to Industry Growth & Leadership Strong Endorsement from Prune Growers and Processors Results in Unopposed Continuation Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and…