24th September 2026 World Heart Day: dietary fibre and fruit intake in focus as CVD prevention moves up UK health agenda Next week marks the World Heart Federation’s World Heart Day ( 29th September), highlighting cardiovascular disease (CVD) and the importance of prevention, earlier diagnosis and effective management. Cardiovascular disease or CVD – the…
24th September 2026 World Heart Day creates retail opportunities for healthier snacks Next week marks the World Heart Federation’s World Heart Day (29th September), spotlighting awareness of cardiovascular disease and the steps people can take to make positive lifestyle changes. Cardiovascular disease (CVD) – the name for a group of conditions affecting the…
9th September 2026 Zero tariff strengthens the opportunity for California Prunes in the UK With U.S. origin prunes currently entering the UK at 0% tariff, the California Prune Board is encouraging retailers and importers to review the commercial opportunities offered by a product combining strong nutritional credentials, versatility and a naturally long shelf life.…
6th July 2026 Prune Power: California Prune Board tackles misconceptions about dried fruit The California Prune Board is seeking to dispel common misconceptions and share some surprising truths about prunes, as it ramps up global efforts to spotlight their role as a nutritious, everyday snack. High in fibre, prunes have long been perceived…
Cortisol, fibre and diet quality: understanding the evidence behind emerging nutrition trends Interest in nutrition and wellbeing continues to grow, with online discussions around cortisol, gut health and “fibremaxxing” driving greater awareness of the relationship between diet and overall health. While these trends have brought increased attention to the role of nutrition, the evidence continues…
1st July 2026 California Prune Board welcomes EU 0% tariff announcement The California Prune Board has welcomed the EU/U.S. tariff agreement announcement, which is set to improve market access for selected American agricultural and fishery goods – including prunes and prune juice – from today (1st July 2026). It follows the Council of…
24th June 2026 California Prune Board seats new leadership to guide industry priorities and investments The California Prune Board (CPB) has officially seated its 22-member board and 15 alternates for the 2026-2028 term. Following certification of the election by the Secretary of the California Department of Food and Agriculture, the new board serves as…
15th June 2026 From orchard to consumer: the provenance behind California Prunes’ global appeal As consumers place increasing importance on where their food comes from, provenance is becoming a more powerful quality cue for the food and drink industry. Recent YouGov data shows that 56% of British adults want manufacturers to provide greater transparency about…
21st May 2026 Cortisol, fibremaxxing and nutrient-dense foods: how social media trends are shaping shopping baskets Online conversations around cortisol, stress and wellbeing are influencing food choices, with consumers paying closer attention to what they eat. Commonly referred to as the body’s ‘stress hormone’, cortisol has become a growing focus on social media, alongside…
The California Prune Board has been awarded funding through the America First Trade Promotion Program (AFTPP). It follows an announcement from the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), which outlines plans to boost American food and agricultural exports globally. The California Prune Board (CPB) was selected to receive funding in recognition of its…