6th July 2026 Prune Power: California Prune Board tackles misconceptions about dried fruit The California Prune Board is seeking to dispel common misconceptions and share some surprising truths about prunes, as it ramps up global efforts to spotlight their role as a nutritious, everyday snack. High in fibre, prunes have long been perceived…
Cortisol, fibre and diet quality: understanding the evidence behind emerging nutrition trends Interest in nutrition and wellbeing continues to grow, with online discussions around cortisol, gut health and “fibremaxxing” driving greater awareness of the relationship between diet and overall health. While these trends have brought increased attention to the role of nutrition, the evidence continues…
1st July 2026 California Prune Board welcomes EU 0% tariff announcement The California Prune Board has welcomed the EU/U.S. tariff agreement announcement, which is set to improve market access for selected American agricultural and fishery goods – including prunes and prune juice – from today (1st July 2026). It follows the Council of…
24th June 2026 California Prune Board seats new leadership to guide industry priorities and investments The California Prune Board (CPB) has officially seated its 22-member board and 15 alternates for the 2026-2028 term. Following certification of the election by the Secretary of the California Department of Food and Agriculture, the new board serves as…
15th June 2026 From orchard to consumer: the provenance behind California Prunes’ global appeal As consumers place increasing importance on where their food comes from, provenance is becoming a more powerful quality cue for the food and drink industry. Recent YouGov data shows that 56% of British adults want manufacturers to provide greater transparency about…
21st May 2026 Cortisol, fibremaxxing and nutrient-dense foods: how social media trends are shaping shopping baskets Online conversations around cortisol, stress and wellbeing are influencing food choices, with consumers paying closer attention to what they eat. Commonly referred to as the body’s ‘stress hormone’, cortisol has become a growing focus on social media, alongside…
The California Prune Board has been awarded funding through the America First Trade Promotion Program (AFTPP). It follows an announcement from the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), which outlines plans to boost American food and agricultural exports globally. The California Prune Board (CPB) was selected to receive funding in recognition of its…
4th March 2026 International Women’s Day: California Prune Board celebrates women across the industry Sunday 8th March marks International Women’s Day, the annual celebration of the social, economic, cultural, and political impact of women around the world. This year’s event also coincides with the UN’s International Year of the Woman Farmer, which spotlights the essential role women hold…
18th February 2026 California Prune Board welcomes USDA MAP funds to boost exports The California Prune Board (CPB) has been awarded a share of funds by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), as part of the 2027 Market Access Program. The Board welcomed the decision, noting that the award strengthens…
30th January 2026 Plant power: how California Prunes can help the trade tap into shopper demands Tomorrow (31st January 2026) marks the end of Veganuary, the global campaign that encourages millions of consumers to switch to a vegan-only diet for January. Promoting the consumption of plant-based foods over meat and other animal products, this initiative is…