Plant power: how California Prunes can help the trade tap into shopper demands
30th January 2026 Plant power: how California Prunes can help the trade tap into shopper demands Tomorrow (31st January 2026) marks the end of Veganuary, the global campaign that encourages millions of consumers to switch to a vegan-only diet for January. Promoting the consumption of plant-based foods over meat and other animal products, this initiative is…